How to Make Your Corporate Gifts More Meaningful
Nowadays, observing the adage that “the customer is always right” no longer cuts it. Product quality, customer satisfaction, impressive aftermarket services are no longer enough to be competitive or to maintain even a small, loyal customer base. In Singapore, more and more corporate gift companies are beginning to realize the importance of corporate gift-giving in establishing stronger relationships with both employees and clients. The gestures of giving has become a staple of corporate operations such that it has become an ‘art and science’ all its own. Today, special strategy of ‘giftology’ is considered a special commercial function and companies devote tremendous resources into this process.
Singapore companies, big or small, now frequently giving out gifts to employees, clients, and even suppliers not just in special occasions or holidays like Christmas but for simple functions like company foundation days and company activities like sports fest and even for personal events like birthdays. For employees these business corporate gifts are simple testaments that they are valuable in a company and are assets that the company protects. Instead of simply giving awards or commendations for doing a great job or for staying with the company for so long, premium corporate gifts communicate the companies appreciation for the work put in by employees and sends the message that the companies acknowledges every individual in the office regardless of position or job. As such, these gifts boost employee confidence and morale and further encourage them to work harder than before. Most Singaporean companies believe that, if done properly and effectively, a vast array of opportunities can arise for the company
Among clients, suppliers and consumers in Singapore, business gifts hold symbolic functions and express a company’s appreciation for their patronage. At the same time, corporate gifts also generally serve as a marketing strategy and a major public relation instrument. Recent study shows that companies pay a lot of attention in considering what to give out. There are numerous business gift-items to choose from alternatives. But there are creative alternatives. Corporate gift items in Singapore like shirts and coffee mugs can be more creatively and boldly improved through packaging and timing. This means additional care for materials and processes. Shirts, mugs, pens and notepads are staple corporate giveaways simply because these are items that clients and customers use every day and are therefore popular due to practical value of products. Recently, USB, earphones, cellular phone covers, power banks, mobile speakers, and other techno products have become daily necessities and have ideal corporate gift items.
Also, traditional Singapore corporate gift items like shirts and jackets must not only be useful for office or everyday use but must also fit newer lifestyles like outdoor recreation trends. Dri-fit materials, hooded jackets, sweatshirts can all be used casually on a daily basis but they are also appropriate for running, jogging and other physical activities. Although the item need not be expensive, they must be of high value. Novelty and handmaid bags and table paraphernalia are not necessarily expensive corporate gift ideas but they are not typically mass produced items and are therefore high value. Personalized corporate gift items also appeal to that sense of being distinct.